Saturday, June 2, 2007

UK Broadcasters Revolutionize Online Catch-Up TV Landscape

JupiterResearch has released a new research report: "UK Broadcasters Revolutionize Online Catch-Up TV Landscape, JupiterResearch's Take".

JupiterResearch Report Summary

"The BBC Trust recently approved the iPlayer initiative, which will enable UK viewers to view BBC TV programming for free online, on-demand for up to seven days after broadcast (30 days for 15 percent of content). Similarly UK commercial broadcaster ITV announced the launch of its own online video initiative incorporating a similar catch-up TV component. Concurrently, UK broadcaster Channel 4 announced results of 20 million downloads and one million viewers for its online, on-demand video service 4oD. "

The report answers following questions:
  • " Why are TV broadcasters launching online catch-up TV services?

  • What purpose will such offerings play?"

The price of the JupiterResearch report is $750.

For more information on the latest JupiterResearch report, go to http://www.jupiterresearch.com.

[Information source: JupiterResearch]

No comments: