Saturday, June 2, 2007

Mobile Subscriber Acquisition

JupiterResearch has released a new research report: "Mobile Subscriber Acquisition: Marketing to Parents, Teens, and Tweens".

JupiterResearch Report Summary

"In January 2007, JupiterResearch designed and fielded an extensive survey to study parents' behavior and attitudes toward the ownership and use of cell phones by their children. This report explores the results of the survey."

The report answers following questions:
  • "How does cell phone adoption and account ownership trend with age among children, teens, and young adults?

  • What inhibits parents from purchasing cell phones for their children and signing them up for cell phone services?

  • What can wireless carriers do to convince parents to purchase cell phones for their younger children?"

The price of the JupiterResearch report is $750.

For more information on the latest JupiterResearch report, go to http://www.jupiterresearch.com

[Information source: JupiterResearch]

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