Digital Rights Management: Finding the Balance

eMarketer has released a new research report: "Digital Rights Management: Finding the Balance".

eMarketer Report Summary

"Authors, artists and publishers now have better technological tools to protect their digital creations — but if they want consumers to pay for their digital work, they must find the right balance between copyright protection and the expectations of the consumer.

The Digital Rights Management report explores the increasingly contentious and elusive line that lies between creators and consumers.

Online, if the rightful owner does not allow consumers get the content they want, when they want it and how they want to use it, they will get it elsewhere. Content providers can either get a piece of the action or put such tight restrictions on their content through DRM and restrictive terms-of-service agreements that consumers will simply avoid them."

The report answers following questions:

• "How big is the market for digital content?

• How does DRM fit in with current laws and business models?

• How are media consumption patterns changing?

• What do consumers expect when accessing online content?"

The price of the JupiterResearch report is $695.00 .

For more information on the latest eMarketer report, go to http://www.emarketer.com.

[Content source: eMarketer]