Saturday, June 2, 2007

Metrics-Driven Retail

JupiterResearch has released a new research report: "Metrics-Driven Retail: Using Web and Customer Data to Drive ROI".

JupiterResearch Report Summary

"Retailers have the data to make great improvements to their businesses, but most are not effectively using it."

The report answers following questions:
  • "What metrics (i.e., standard of measurement) are retailers using to make business decisions?

  • How are retailers using the metrics they track to drive their business decisions?

  • What effect has the use of metrics had on retailers' key performance indicators (KPIs)?"

The price of the JupiterResearch report is $750.

For more information on the latest JupiterResearch report, go to http://www.jupiterresearch.com.

[Information source: JupiterResearch]

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