eMarketer Report Summary
"While both the number of new Internet users in the US and the number of online buyers are only growing at single-digit rates, eMarketer estimates that online sales in 2005 increased a hefty 25%. Baby boomers and digitally literate young adults, coupled with the spread of broadband access, are changing the way people shop online—and how Web merchants market to them.
The Retail E-Commerce report tracks the trends that are invigorating B2C marketing and sales, including unprecedented consumer involvement in product comparison sites, peer opinions, social networks, discussion boards and blogs. At the same time, higher broadband penetration is empowering Web merchants to experiment with product visualization tools that give customers a greater sense of products that have traditionally only been evaluated up close in stores."
The report answers following questions:
"Which consumer segments are driving US retail e-commerce growth?
How are young shoppers changing e-commerce?
How are consumers and Web retailers using virtual communities to aid the buying decision process?
Which online shoppers make the greatest use of visualization tools—which product categories?"
For more information on the latest eMarketer report, go to http://www.emarketer.com.
[Information source: eMarketer]
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