eMarketer Report Summary
"When Procter & Gamble, the company that put the soap into television "soap operas," began offering music downloads on a relationship-building site, Home Made Simple, it was a sure sign the consumer packaged goods (CPG) industry was changing. The Internet is now where consumers interact with brands in ways surpassing even TV commercials.
The CPG Online Marketing report shows how savvy CPG marketers are combining offline campaigns, coupons, sweepstakes and games with powerful database targeting techniques to build websites that engage a self-selected customer audience in long-term relationships that drive sales more efficiently than stand-alone television advertising ever could.
In fact, today product sites are evolving into social networks—places where consumers sell one another on a brand's attributes."
The report answers following questions:"What are CPG companies spending on the Internet?
How will CPG ad dollars shift in the coming year?
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What attracts consumers to CPG Web sites?
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What type of sites work best for CPG advertising?
Why is "Engagement" the buzzword for CPG marketers?
How are multimedia campaigns successfully integrated?"
For more information on the latest eMarketer report, go to http://www.emarketer.com.
[Information source: eMarketer]
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