JupiterResearch Report Summary
"Advertisers do not often succeed in constructing sweepstakes campaigns that achieve their goals, despite these campaigns' popularity as advertising tactics."
The report answers following questions:
"How do sweepstakes participation rates vary by demographic segment?
Which methods can advertisers use to increase sweepstakes participation?
How can advertisers increase the quality of leads they collect through sweepstakes?"
For more information on the latest JupiterResearch report, go to http://www.jupiterresearch.com
[Information source: JupiterResearch]
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